Martin Hejno on the pitch, checking his watch

With the youngest players, success isn’t measured by match results. I measure it by whether the children look forward to football, whether they have the courage to make mistakes, and whether they come back.

I’m Martin Hejno. I coach the youngest girl footballers and create the conditions for the coaches who work with them to grow too. Before that, I ran the operations of a youth academy and taught physical education.

Currently AC Sparta Praha girls’ academy · UEFA Elite Youth B · Prague

Season 2026/27

Now

  • I’m responsible for the whole FUN phase, the youngest age groups of the girls’ academy, and I run three training centres for girls aged five and up, in Vysočany, Jinonice and Kolovraty. Alongside the management side, I’m also involved in the coaching itself. For the first time, the two older age groups are run as selective squads.
  • I try to keep up with the times. I’m developing a methodology app that makes planning sessions easier for coaches, gives them an overview and helps them put the methodology into practice. I run the phase with my own tools. The operations calendar holds every date of the season, and the training-centre dashboard shows me how many girls train at each centre and how many more we need to reach the target. I work with my management diary every day: it brings the whole phase together, from the week’s programme and progress on targets to the budget and the development of the coaches.
  • In May I completed the UEFA Elite Youth B licence. It greatly enriched my work as both a coach and a manager.

Updated September 2026

Martin Hejno smiling and clapping for the girls at training

More about me

My path

  • since 2023 · Girls’ football
  • 2022 – 2024 · Square Primary and Grammar School
  • 2018 – 2021 · Youth academy, FC Slovan Liberec
  • until 2016 · Studies and early years

My field

  • Three training centres for the youngest girls
  • How I run the centres
  • Tournaments for primary school girls
  • An app for coaches
  • An app for managers and head coaches

What I believe

  • “Support and performance have to go hand in hand.”
  • “Children don’t need to hear shouting; they need to understand.”
  • “For girls, football should be a sport like any other.”
  • “What matters most is the joy in what we do.”

Interviews

  • “I want the players to feel my support”
  • “We do everything we can so the girls leave training excited”

Qualifications

  • UEFA Elite Youth B
  • Bachelor’s degree (Bc.) in Physical Education and Sport, specialising in sports and conditioning

Contact

The quickest way to reach me is by email.

We can also connect on LinkedIn.

LinkedIn
Martin Hejno on the pitch with his arms raised